Dr. P. R. Datta FCIMEditor-in-Chief
Executive Chair of Centre for Business & Economic Research (CBER), First Degree in Plasma Physics from the Peoples’ Friendship University of Russia in Moscow, has an MBA from the UK and MSc in marketing from Glamorgan University, UK and PhD in Marketing, University of Hertfordshire
Dr Datta earned his first degree in Plasma Physics from the Peoples’ Friendship University of Russia in Moscow, has an MBA from the UK and MSc in marketing from Glamorgan University, UK and PhD in Marketing, University of Hertfordshire, UK. He is a fellow and member of the Chartered Institute of Marketing (CIM), UK, and various professional bodies, including the British Academy of Management, the European Marketing Academy, and the European Association for the Political Economy’s Evolutionary. Currently, Dr Datta holds the Executive Chair of Centre for Business & Economic Research (CBER) position and is Editor-in-Chief of the Journal of Business and Retail Management Research (JBRMR), Senior lecture in Strategic Marketing and leadership.
He has worked as a consultant with a wide range of national and international organisations and designed appropriate marketing systems for various manufacturing and FMCG industries in Bangladesh, Cameroon, Ghana, India, Nepal, Nigeria, Pakistan, Sri Lanka, Tanzania and the UK. Dr Datta continues to work with a wide range of marketing and business sectors, especially retail and marketing, providing in-depth knowledge of CRM, customer loyalty, trust and commitment, branding, and developing and implementing marketing strategies. Dr Datta has published extensively in various international refereed journals and conferences, and several of his publications have received favourable attention from business and management scholars. In 2019 his on-going contribution towards his research organisation was recognised in the USA by the US Congress, New York State Assembly and NYC Small Business Service.
His book: Relationship Marketing for Enhancing Customer Retention (2018) is currently available in five languages. His recent book “We`re doomed! Brexit Revisited”, co-authored with Mark T Jones and Anidya Dasgupta, is published in September and is available both in Kindle and paperback. He is a regular contributor to international academic conferences. He contributes regularly various business and higher education articles in prominent English language daily newspapers in Bangladesh. Such is the level of insight that he brings to the specialism areas that he has made several television appearances in the UK and Bangladesh. A seasoned traveller, Dr Datta has visited over 75 countries