International Journal of Higher Education Management Volume 01 Issue 2 (February 2015) Issue citation and reference package ======================================================================== 1. Educational Reforms and Development in Japan: Language and Culture Education for Global Competitiveness Authors: DARRELL WILKINSON Published: 11 Apr 2015 Article URL: https://ijhem.com/details&cid=10 References: Aloiau, E. K. W. (2008). The Design of the International Program English Curriculum. The Soka Economic Studies.37, March 2008. 107-127. Bircan, E. (2013). English as a lingua franca for global business communication. American Academic & Scholarly Research Journal, 5(6). Block, D. (2010). Globalization and Language Teaching. In N. Coupland (Ed.), The  Handbook of Language and Globalization (pp. 287-304). Boston, MA: Wiley-Blackwell. Butler, Y. G. (2007). 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The Asahi  Shimbun.Retrieved October, 25, 2010, from  http://www.asahi.com/english/TKY201007160463.html Mondejar, M., Laurier, J., Valdivia, L., Mboutsiadis , B., & Sanchez , E. (2012). Language  policy in Japan: Shifting paradigms. In K. Bradford - Watts, R. Chartrand, & E. Skier (Eds.), The 2011 Pan - SIG Conference Proceedings. Matsumoto: JALT. N.A. (2014).English Education Reform Plan Corresponding to Globalization.Ministry of  Education, Culture, Sports, Science and Technology (MEXT). Tokyo. Accessed on November 7th 2014 from http://www.mext.go.jp/english/topics/__icsFiles/afieldfile/2014/01/23/1343591_1.pdf N.A. (2014). Faculty of Liberal Arts: Overview. Soka University, Tokyo.Accessed on  November 7th 2014 from http://fila.soka.ac.jp/en/overview.html N.A. (2014).Global program to develop human resources. Soka University, Tokyo. Accessed on November 7th 2014 from http://www.soka.ac.jp/en/department/global/ N.A. (2014).National University Reform Plan (Summary).Ministry of Education, Culture,  Sports, Science and Technology (MEXT).Tokyo. Accessed on November 7th, 2014 from http://www.mext.go.jp/english/topics/__icsFiles/afieldfile/2014/01/23/1343591_1.pdf N.A. (2014). Special English zones proposed as part of Cool Japan tourism initiative.  Japantoday.com. Aug. 28, 2014 06:51AM JST. Accessed on Nov 5th from  http://www.japantoday.com/category/national/view/special-english-zones-proposed-as-part-of-cool-japan-tourism-initiative Shimomura, H. (2014). Statement by Minister of Education, Culture, Sports, Science and  Technology of Japan on the October 12 International New York Times article "Japan's Divided Education Strategy". Ministry of Education, Culture, Sports, Science and Technology (MEXT). October 31, 2014. Accessed on Nov 10th, 2014 from  http://www.mext.go.jp/english/topics/1353287.htm Shimamura, H. (2013). Global 30 Universities.The Japan Times, Sept. 30. 2013. 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Teaching Market Segmentation: The Eight Step Process Authors: FRANCISCO GUZMÃN Published: 11 Apr 2015 Article URL: https://ijhem.com/details&cid=12 References: Beane, T.P. and D.M. Ennis (1987). Market Segmentation: A Review. European Journal of Marketing, Vol. 21 (5), 20-42. Boone, L.E. and D.L. Kurtz (2014). Contemporary Marketing, 16th ed. Mason: Cengage Learning. Dickson, P.R. and J.L. Ginter (1987). Market Segmentation, Product Differentiation, and Marketing Strategy. Journal of Marketing, 51 (April), 1-10. Grewal, D. and M. Levy (2014). Marketing, 4th ed., Boston: McGraw-Hill/Irwin. Haley, R.I. (1968). Benefit Segmentation: A Decision-oriented Research Tool. Journal of Marketing, 32 (July), 30-35. Johnson, R.M. (1971). Market Segmentation: a Strategic Management Tool. Journal of Marketing Research, 8 (February), 13-18. Kamakura, W.A. and G.J. Russell (1989). A Probabilistic Choice Model for Market Segmentation and Elasticity Structure. 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